Why It Pays to Outsource Your Newsletter

Time. You never seem to have enough of it, especially if you're a small business owner. Remember that newsletter you've been trying to write for the past few months? The articles you were considering all those weeks ago are probably too dated to send out now. And who has the time to start again from scratch?

Here are four good reasons to outsource your newsletter:

• A Different Perspective. You may know your business inside and out but sometimes letting a fresh set of eyes take a look at your company and the benefits you offer your customers could highlight points you may not have considered. Letting a freelancer look at your business from a customer perspective may yield valuable information and a whole new angle on selling your product or service.

• Consistency. If you're passing the responsibility of the newsletter around to whomever in your organization has the time to churn out an article or two, the quality and consistency of the writing suffers. Hiring a freelancer ensures that you'll provide your potential customers with well-written articles that are relevant, current and compelling.

• Timeliness. Maybe you get the newsletter out monthly, but if you don't have time, it comes out whenever you can get to it. By hiring a freelancer you can set up specific drop dates for your newsletter, and know that every month, quarter or week, your name and your products are in front of your customers.

• Peace of Mind. Face it, you're busy and the newsletter isn't always at the top of your priority list. Outsourcing it to a freelancer gives you the peace of mind that it's getting written, sent out, and read on a regular basis. And, best of all, you don't have to do it yourself.

Liz Morrison is a San Diego based freelance copywriter and journalist. She has over 20 years of marketing and business development experience, and is a successfully published columnist both locally and nationally. She can be reached at 619-857-4313